Question 3

Q1) What would you rate the narrative of the video on a scale of 1 being poor to 5 being excellent?

Q2) The storyline was based on the breakup between a boy and girl as the girl is a cheat and a liar and is therefore presented with different male attention throughout, although in the end the male (victim) ends up with a new female and therefore ends in a happy environment.

Did you find that this was the narrative throughout our video and if not what did you feel was the storyline?

Q3) Do you think the narrative of the music video relates to the lyrics of the

music track?

Q4) Did you feel that the cutting rhythm of the video represented the pace of the music?

Q5) Did you feel the camera shots were in flow during the video?

Q6) What genre did you feel the music video was based on?

Q7) Why do you believe that the video is based within the indie genre?

Q8) Did you feel that the editing was successful?

Q9) What aspects of the video did you think could be improved?

Following our audience feedback, we found a number of improvements we could add to our music video as well as a number of advantages we had already included. When we asked our audience “what aspects of the video could be improved” we found a link between the audience criticism. The most common criticism of our music video was the lack of performance included throughout the music video. The audience, were expecting the whole band to feature during the performance shots and to be playing an instrument. One of our participants added, “Because the song sounded instrumental, maybe you could have included footage of the actual instruments being used” as also another participant said “the whole band and instruments, drums, guitars”. We did not have enough time and music video space to add performance so we were unable to develop following the comments from our audience. The other common improvement the audience felt could have been improved, was the large section of the video featuring the male artist walking to their destination. The audience felt that the walking scene were very boring and time consuming and felt we could have improved this by adding more shots but increasing the cutting rhythm, to keep them more peeled to the video and to keep the on screen shot in pace with the tempo of the music. For example, our audience replied, “maybe the cuts should have been sped up, especially while the character was walking” as well as another participant replying “there’s too much walking from the main character”. In response to the quotes, earlier in the task we pinpointed the length of walking shots as a problem. We then chose to add more walking shots although we were unable to reduce the time space for the walking shots from 40 seconds due to our filming timetable/weather. Finally other improvements our audience felt that we could improve was the length of the titling and colour contrast between some shots due to the majority of the music video being filmed outside. One of our on screen participants replied, “maybe switch up the locations a little bit because its mostly outside” whereas two others commented on this using the internet technologies YouTube and Facebook. We were unable to improve the location although we have taken on board the issue with titling and look to increase on the length and effectiveness off the title.

Although our audience found room for improvement within our music video, they also seem to have understood the narrative throughout. The audience also felt that the editing was successful as far as one replying, “The editing was excellent”. The audience found our transitions and flow between shots was smooth and effective and also praised the use of flashbacks used throughout the music video. The audience also constantly commented on the importance and effectiveness of our main character as he represented the indie genre well as one replied, “his hair, the way he was dressed, that was very the indie image”. The audience also seemed to like the performance idea and the way our character was presented miming the words.